Find The Edge
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Introduction: ► I'm the principle business mentor at Find The Edge specializing in Client Attraction & Retention. If you want an effective marketing & sales strategy to find & win quality clients, then I can help you.
► I started my first business 20 years ago and have since founded & co-founded multiple businesses with 3 ending in successful acquisition, so I know a fair amount about growing companies.
► I co-organize an annual Digital Marketing conference for MIT Startups at MIT.
► I'm also a speaker & author on the specialist subject of Client Attraction & Retention.
If you're a coach, mentor, consultant, trainer or in professional services (or B2B), I can help you grow your client base using our proprietary Client Winning methodology we call the Client Accelerator Formula. I love helping business owners get the clarity they need to grow their businesses.
Using the formula, I've helped hundreds of business owners quickly grow their client base, profits & free time by focussing on these 4 crucial areas:
1. Discovery - Discover who your highest potential target clients are, what their deepest wants and needs are & how they want to solve any problems.
2. Positioning - Position your 'value proposition' & 'message to market' directly in line with your target clients wants & needs, making you the obvious best choice.
3. Nurturing - Nurture your target clients with high value automated drip marketing campaigns, to maintain top-of-mind awareness so when they're ready, they turn to you.
4. Conversion - Convert them smoothly into loyal clients without pressure, or any of the typical 'hype' or 'sales tactics' that nobody likes.
If you're sick of performing expensive marketing experiments or pointless social media "engagement" campaigns that produce intangible results and you want a solid strategy that predictably wins new clients, then get in touch.
Overview
9 employees
11 years in business
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Reviews
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Caro M.
Oct 18, 2016
Kenny knows his stuff. He is a wonderful balance of being a skilled professional, and a warm and kind human being. He understands the world of the consultant/coach/service provider. His strategies to attract and convert the right type of clients work, I can attest to that personally!
Emma T.
Oct 19, 2016
Kenny's marketing ingenuity, time and generosity have been invaluable to our charity. When I approached Kenny to help us on the marketing side of the Dollywood Foundation UK, I thought he would be inaccessible or too busy to get involved. The opposite was true! Not only has Kenny been available every time we need help and advice, he's also opened up new fruitful areas of thinking and shown us innovative ways to grow the charity and ultimately help more children.
Kenny is an amazing mentor and I cannot recommend him highly enough.
Craig M.
Oct 21, 2016
Securing a steady stream of high-quality potential customers is clearly the stuff of dreams for a specialist service provider like myself. I really wanted to solve this problem because I knew life would get so much easier.
I didn't have much of a marketing plan when I first met Kenny and so wasn't getting the results I needed. Through using his incredibly well-researched resources and one-to-one coaching, I developed a plan that I enjoy using and that gets results. If it wasn't for Kenny and his practical advice, I'd probably be spending far more time and money on marketing activity for far less results.
Paul L.
Oct 18, 2016
It's no exaggeration to say that Kenny's unique marketing advice produced incredibly fast results for my training business, and there’s no doubt in my mind that the key messages I picked up from that advice contributed to our winning top awards in our industry.
I joined Kenny's mentoring programs just as I was setting up T21 UK and although my investment in the program was a calculated risk, it really was a make or break situation.
But I took the plunge. And I can safely say that by doing so I saved a good 12 months of my life by swerving all the usual mistakes business owners make when trying to stand out in a noisy, overwhelming world.
I would say that if you want to discover who your highest potential target customers are, if you want to build your service/product offer to match their needs accurately and then position yourself perfectly using the right marketing channels then try your best to get Kenny as your mentor.
You won’t regret it