Vigent Marketing

I've helped companies figure out what sells. I analyze market data on a local, regional or national level, and determine what your target audience is buying, what gaps are in the market, what type of people buy what your products/services, and what people are willing to spend on them. I know the pulse of what sells around the country, analyzing demographic data, buying and shopping habits, looking at a competitors and their pricing, creating and administering surveys, questionnaires and other information gathering devices, measuring current strategies and much more, all in an effort to help expertly understand the best way to market products and make the company money. Services that I have 10+ years of experience in: PR Content writing Web development Social Media SEO/PPC Press Release Product Placement Product Branding Event Planning Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions The passion and energy that comes with working within the healthcare community!