Brand Strategy and Marketing Consultant
Brand Strategy and Marketing Consultant

Brand Strategy and Marketing Consultant

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Introduction: I'm a creative thinker with a diverse background in cultivating ideas, building brands, and driving growth. A senior marketing communications professional with nearly 20 years of experience in brand strategy, portfolio management and brand migration, integrated marketing communications, brand guidelines development and brand innovation mapping. Integrated communications planning includes experience with mass media, digital media, events and promotions, collateral, international marketing, green marketing, and success measurement. A strong proponent of using a Connections Planning and media-neutral (owned, paid, earned and shared) approach to planning. Industries & Segments Building Products, Consumer Durables, Consumer Packaged Goods, Non-Profit, Retail, and Technology Using everything I've learned in my professional to help people realize their entrepreneurial dreams.
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