Wyerman Enterprises

Introduction: Over 20 years of Media expertise plus recognized as a pioneer of analytical tools and advanced reporting systems in all facets of direct-to-consumer marketing vehicles, venues, media and strategies. Implemented advanced analytics, optimization tools, and customizable dashboards through unique proprietarily developed software systems that ingest, cleanse, consolidate, attribute & score all transactional data from multiples of third party data providers (Television, Digital, Call Center & Web transactions) enabling many of the industry's leading direct-to-consumer marketing companies and agencies to better optimize their media planning, acquisition and execution strategies for maximum ROI and consumer impact. The systems & scoring algorithms that were pioneered have helped to transform companies like Beachbody, Shark-Ninja, Sony Music and others into double-digit annual growth, exceeding billions in annual sales. Specialties: Media-Television (Spot & DRTV), Media-Digital (SEM, Display), Applied Analytics, Strategic Planning, Workflow Optimization, UI/UX Conceptualization, Operational Cost Modelling, Database Design/architecture, Offline & Online Systems Design/Development, Financial Margin Modelling, Fulfillment Operations, Spot Production/Editing, International Distribution, Employee Mentoring & Management. Also, an advanced Microsoft Office user, especially with Excel, Pivots, Macros, Power Pivots, Access and more. Helping lead companies in innovating and deploying multi-dimensional Media and Marketing systems/platforms through advanced analytics and database modeling that enables them to independently achieve success and surpass their goals.