Linked Media Group

Introduction: I am a digital strategist, fluent in the technologies, platforms and processes reshaping how brands are being built in the digital age. I am articulate, get-to-the-point blogger, writer, brand storyteller and editor, fifteen years of market honed experience writing memorable copy. I am a B2B and B2C brand voice builder from startup to enterprise: finance, travel, fashion, manufacturing, education, health, real estate, high tech, media, and entertainment. I am a versatile writer with demonstrable expertise in all forms of collateral: web copy, long and short form content, PR, newsletter, white papers, brochures, and ad campaigns. Geek and Tech Cred I'm a self-sufficient technologist: WordPress, Facebook, Twitter, Pinterest, YouTube, Instagram, LinkedIn, Marketo, SalesForce, MailChimp, Constant Contact, Trello, Google Docs, BaseCamp, Dropbox, Box, Buffer, SpyFu, Buzz Sumo, Power Editor. I'm Cloud and e-commerce savvy, UI/UX honed, quant level skills with Google Analytics, SEO best practices driven, A/B split variable skilled practitioner, sales funnel builder, AD trained/honed, warm and fuzzy with video and graphics image selection and curation. I have brand experiences: 10-15 raw startups, National Wildlife Federation, Yahoo, Google, Facebook, RE/MAX, SAP, Microsoft, BMW, BT, Intel, Honda, Toyota, Disney, AT&T, Olivetti, Pfizer. I'm a global strategist: lived and worked in Europe and Asia; but linguistic skills in any language other than English typically elicit looks of disdain or sympathy. Demonstrated Expertise * Strategic Marketing Positioning, Branding, Go to Market Strategy * Marketing Stack Build out: Technology, Platforms and Business Rules Integration * Product Marketing: UI/UX, Feature Set, API Integration, User Testing * E-commerce and Shopping Carts * Social Media Platform Development and Community Management * Content Strategy and Syndication * Deep Google Analytics and Search Engine Optimization Experience * Email and Newsletter Marketing Campaigns and Vendors. MailChimp, Vertical Response, Constant Contact Emma * Sales Funnel Development and Split Variable Testing * Create and Manage Social Platforms: YouTube, Facebook, Pinterest, Twitter and LinkedIn * CRM Apps and Services: Infusionsoft, SalesForce, Marketo * Social Media Advertising Campaigns: Facebook, Twitter, LinkedIn * PPC and Google Display Network Advertising * Domain Name Branding and Server Provisioning