Ink & Key

Introduction: Our professional writing company is distinct because we are committed to surpassing your expectations through outstanding personal service and integrity. The creative team of expert namers at Ink & Key is ready, willing and able to put our writing skills and collective brain power to work to help you create a new name or tagline for your business. We can help you find a domain, too, plus our graphic designer can work with you to create an amazing logo to go with your shiny new business name. Enhance your marketing strategy by reaching out to your target audience with meaningful content through engaging, beautifully designed white papers. The amazing team of writers at Ink & Key can help you with press releases, grants, web copy, creative writing, annual reports, newsletters, brochures or resumes as well as other types of content writing, business writing, copy writing and editing. Maybe your department is in charge of your company's annual holiday newsletter, and you just don't have time to deal with it, or you're not sure where to start to find a qualified writer. Ink & Key is here for you. Whether you're the owner of a start-up in the process of fine tuning your brand identity, or your well-established business is in need of a refresh, Ink & Key is here to help. We want your business pursuits to prosper. Our hope at Ink & Key is that each one of our clients walks away not only satisfied, but encouraged. Please stop by Ink & Key and make yourself at home. We look forward to meeting you! As the owner of Ink & Key, I spend much of my time editing and creating web copy for business owners. However, my specialty is writing white papers. I am currently finishing up a series of 10 white papers for a financial advisors firm in California on topics ranging from Health Care to Global and International Investing. Even though white papers may sound a bit old-school, when it comes to content, white papers still get the job done. What job is that? Generating leads. As a business owner, it's up to you whether or not you choose to call your long-form content a white paper. Popular alternatives are e-books, informational brochures or guides. If you'd like to learn more, a Forbes article by John Rampton entitled "Why Long Form Content is the Answer to Your Content Woes," provides four excellent reasons you should invest in long-form content. I enjoy the challenge of researching a variety of topics. As a writer, my education background provides an edge - I take complicated information and break it down into bite-size morsels that make sense. I then teach the reader through my writing, adding a lighthearted and personal tone whenever possible to make even mundane topics come alive. Discuss your long-form content goals with me and I will create content for you that will produce the leads you're hoping for. The beauty of long-form content is that is has a long shelf-life. Although this type of content takes more time to create and has a higher price, the end result is worth it. Well-written long form content will continue to produce results long after it's been published. If you have questions about making long-form content work for you, contact me to start the conversation.