FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
Every project has its own set of Value the cost is set based on that. Please email me at strategic0023ATgmail.com for a Free Quote please answer the following questions. 1. Is this is a New Logo Graphic, Website or Packaging Design project or are you Needing a Fresh New design that has never been designed before ? 2. How soon from now would you like to start your Project ? 3. Do you currently have a Website is it an E-Commerce Website ?
- What is your typical process for working with a new customer?
A Tried , True and Successful ... Brand Development process { 5 } Major steps are introduced for every project which consists of a dynamic collaboration process that has helped build strong & long lasting brand development Now 15 years in the making this has been implemented for large and small start-up brands alike and consists of the following which are mostly done in this particular order to build differentiating value for all product corporate or consumer brands. - Market Research : Which can take on a variety of Factors such as Consumer research, Mood Boards, Branding Questionnaire's, a SWOT Analysis and much more. - Naming and or Brand Development : As a Designer I am first and foremost a Story teller that visually communicates the main value and benefits of the Brand so I also take the time to propose my sketched out basic ideas ... not marry them.. Marrying is only good when it comes with a Ring. (: - Implement Key Messaging and Benefits: My Goal here is to develop Key Messaging that Resonates with your Target Demographic ie Headlines, Taglines and much more as this will give energy to the brand and enable the target demographic to adopt your brand into their Lifestyle. Which is a Return customer of the best kind. ! - Color Texture Look and Feel: The right feel for color texture and look and feel plays a huge role in the overall perception of a new or redesigned brand, design work or redesigned or new packaging design therefore the aim is to build out an entire look and feel that shows how the key messaging, graphics, taglines and other creative flow together. - Brand Development Board: Creative, Key Messaging and Imagery all on one Board or File that Shows how all the assets come together to create One holistic cohesive and consistent look this sets a Foundation that is Now! ready to build upon. Much like a House built on the Rock not on Sand. (:
- What education and/or training do you have that relates to your work?
Art Direction and experience consists of working as a Graphic Designer and occasional Art and Creative Director for over 15 years along with leading and implementing brand strategies for various Fortune 100 and 500 brands while working with their marketing and creative teams to develop successful branding campaigns that have helped to resonate with target audiences around the world.