FAQs
- What is your typical process for working with a new customer?
I like to have a conversation to understand the project/learn about the business/understand the brand. After the conversation, I like to have a day or two to pull together further questions and suggestions on how to move forward. This helps alleviate any misunderstandings and helps us establish clear direction.
- What education and/or training do you have that relates to your work?
I've been in the creative field for 25 years. 20 of those years were spent working in Chicago on Brands like Dial, Wrigley, Bayer, Gatorade, Coke, McDonald's, Quaker, Samsung and Kellogg's. I've won many industry awards some of which include - Cannes International Film Festival, Cleo Awards, The International Film Festival Awards, The New York Film Festival, Gannett Outdoor Awards (OBBIES) and others. I've been published in Communication Arts magazine 3 times, contributed to Print magazine, and have been highlighted by Adweek's "Best Spots" - 10 times. I taught Integrated Campaigns at the Chicago Portfolio School as well as judged advertising awards shows in Chicago, Cincinnati. Before entering the ad business, I studied psychology for 3 years at Wright State University.
- How did you get started doing this type of work?
I was always an art kid growing up. I loved drawing and writing. I was obsessed with puzzles of all types and in college I loved learning about how the mind worked. Advertising and communications were a connection point for all of those things. Brands and products offer puzzles to be solved and how we connect with consumers emotionally is what I live for.