Michelle Tanney Whitehead

Introduction: I am a Park City based brand, marketing and business strategist with over 10 years of experience working with start-ups, rapid growth and turnaround brands. Involved in every aspect of business for both B2B and B2C channels, I provide expertise in the entire go-to-market process for a product or service life cycle. With over 6 years of experience as a brand marketer at Under Armour and Director of Marketing at Skullcandy, I've transitioned to full-time consulting with the goal of helping companies of all sizes build strong brand identities, define target consumers, set strategic direction in alignment with overall business goals and develop meaningful and long-term engagement strategies with consumers. My core competencies include strategic planning, brand management, marketing strategy, marketing communication, consumer insights, integrated marketing planning and execution, media strategy, marketing budget development, social media marketing and channel strategy.