Jim Hughes Business Growth Strategies

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Introduction: After a 32-year run as a senior brand strategist in my own ad agency, then 15 years as a founder of The Brand Establishment, training and certifying agency principals, I'm turning my attention to those CEOs, company presidents and entrepreneurs who have an insatiable appetite for growth. I've learned a lot about brands over the years. One thing I know for sure is that brands bring value and growth to your business. Why else would anyone want to build a brand? I take great joy in seeing companies grow.

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21 years in business

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Reviews

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Gail G.

Oct 19, 2015

I have worked with Jim many times on brand development for a wide range of clients. I always bring him in to work with my clients because he is simply the best! Jim was doing brand-based marketing and advertising before the rest of us even knew what it was. If you want the best, hire Jim!

Bill P.

Nov 4, 2015

Working with Jim Hughes helped us discover exactly who we were, from the inside out, and more importantly, how the customer viewed us. From this discovery, Jim assisted us in creating a growth plan that touched on all facets of our business and brought a cohesiveness and sense of pride to our team. The resulting growth became apparent within a short period of time. Jim Hughes is truly a master of his craft.

FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
Based on engagement. Can cost from $25,000 to $100,000
What is your typical process for working with a new customer?
Here are the tools and strategies I bring to growth seeking leadership: Long-term brand development strategies Business and brand strategy alignment Brand adoption and culture development Brand architecture development Business and brand asset bundling Purpose, cause and belief/vision discovery A typical engagement can last anywhere from 6-month to 2-years.
What education and/or training do you have that relates to your work?
Jim is one of those rare individuals who have had classic advertising training at one of the finest communications schools in the country, The Art Center College of Design in Los Angeles - where all instructors were working professionals. This allowed Jim to participate in creative assignments for such major advertisers as Volkswagen, American Airlines, GTE and Alka Seltzer. Sound lofty but I am also an author, frequent speaker, consultant, and seminar leader. I has been a visiting professor at The Seabury Institute at Northwestern University, The University of Chicagos Booth School of Business and Chapman University, teaching advanced studies workshops in brand development, branding, business development and agency business operations.