There is constant learning and updating of both skillsets and equipment/software. It's a never ending process of improvement to not only stay up with the industry's leading offerings in top end equipment and software, but to know how to use it. We have an extensive array of over 40 pieces of software that we use for our work. It takes a lot of time and work to stay up with it.
We started back in 1991 shooting and editing with a pair of CCD Panasonic camcorders. Back then it was linear editing. As we developed our skills and technology changed, we continually upgrade to stay ahead of the curve with software and hardware and constantly learning more and more.
We do a lot of higher end corporate work because there aren't many companies in this region that do. Special effects and professional grade compositing and animation is a rarity around here. We also do a lot of weddings because though there are lots of wedding videographers, virtually no higher end production companies have any interest in doing weddding, and that really puts us in a unique position. We also receive considerable requests for dance recitals and performing arts, because we use a lot of cameras and meticulously sync multiple audio sources with all the angles to deliver a very polished product.