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Introduction: Triangulating Social Media, Search Engine Marketing (Google AdWords), and SEO Do you have enough resources to spend on social media, SEO, and search engine marketing (SEM)? Are you getting what you need in return? At Upaya Services, our skill set is tuned to your return. Our focus on the overlap between social media marketing (SMM), SEO, and search engine marketing (SEM) allows Google's recent refinements to their search algorithm to work to your advantage. Upaya identifies your short and long-term social media marketing (SMM) needs so that you can attain your search engine optimization (SEO) and search engine marketing (SEM) objectives. We integrate your SMM, SEO, and SEM while actively measuring results, refining our outreach, and providing you with the training, skills, and resources to manage your own projects. Social Media We help you develop your social media ecosystem. What are the best social media channels for you to reach your audiences? We'll set up your social media assets, optimized for SEO, and show you how to maintain your social media and keep it up-to-date. We help you create social media that shares relevant content across multiple channels. Everyone has a Facebook page; "How active is it?" is the question. Engaging content is the key. What makes people remember you? Upaya will show you how easy it is to create and source compelling content. We'll identify the best ways to activate your community through better "tagging" and "seeding" content. Great content will keep your community involved and motivate them to action. Social media can be time-consuming. Learn how to most efficiently handle social media for your business to get the best ROI. Train your staff to use relevant social media tools, create and re-purpose content, and promote engagement of your community. Search Engine Optimization (SEO) In today's crowded online environment, most people use Google and/or other search engines to find the content they are looking for. Let our search engine experts optimize your website and social media channels. Upaya's experience with a diverse clientele has given us a real-time perspective on what works and why. We do keyword research using Google Analytics and AdWords and optimization. Instead of competing with your competitors for expensive keywords, find the niche keywords that your customers are searching for. Quality content engages (video, commenting on blogs, sharing/commenting/liking on FB, re-tweeting, etc.), which improves SEO. Drive traffic from high-volume sites (media outlet, Twitter hashtags, Huffington Post, and LinkedIn Groups) to your digital ecosystem (website, blog, Facebook, Twitter, Pinterest, LinkedIn, and Google+). Use content that is keyword relevant to reinforce the overlap between SEO, SEM, and SMM. Search Engine Marketing (SEM) Our Google AdWords expertise allows you to maximize your SEM budget, target relevant audiences, and drive traffic to your web channels (web, social media, and blog). We do keyword research using Google Analytics and AdWords and optimization. Find the niche keywords that your customers are searching for. We conduct a SEM audit to identify the areas to improve your SEM. We research what campaigns are most relevant for your short and long-term objectives. We conduct A/B testing, so that after 2 to 3 months, you have the insights to maximize your SEM budget. Why Upaya? The Upaya team has the skills to marshal the resources you must have to succeed. We do not see obstacles, only opportunities to craft creative solutions to every type of problem. Most important, we are expert at making possibilities out of the resources that you already have within your organization. Upaya Services respects how limited resources -- money, human, and leadership can limit an organization's achievement and growth. Our experience with a diverse clientele has given us a unique perspective on what works and why. We don't add as much to your team as to multiply its effectiveness. Give Upaya a call to schedule a complimentary call to discuss how we can help you. We provide general consultations, design and implementation, DIY help and training. If it's something in between you're after, give us a call, and we'll be happy to help. Contact us today for more details regarding pricing and services. Ben Simon-Thomas Principal and Founder Upaya Consulting For more information, visit Upaya Services.