CHEN&SMITH CREATIVE

I’m a creative and lifestyle marketer that has been connecting brands to consumers by forming a strategy to grow their brand using great design. My core values of honesty, hard work and trust are characteristics that influence everything I do in business and in life. I am passionate with what I do and my clients garner from it. As a creative and lifestyle marketer with 17 years experience, I’ve transformed agencies, created brands, directed photography from magazines to retail, pioneered experiences, led and mentored teams and much more. I built a monument out of Fashion magazines, cultivated the scenery as Group Creative Director of Brand and Photography at Lands' End, and offered up “something new” to even the most Elegant Bride magazine. I discovered how to package Victoria’s Secret and make Revlon’s most beautiful women even more attractive.I move seamlessly between the worlds of high fashion, beauty, retail, and publishing. But It all begins with a desire to strip away, distill down, and draw together what is true. Find clarity first, then create powerful ways to express it—lighting sparks of connection between brands and people, hearts and minds, truth and beauty. STRATEGY. INNOVATION. DESIGN. EXPERIENCE. ACTIVATION. STRATEGY: Curiosity and insight unlock a vision that sets a clear path forward. Ask questions, listen closely, cut out what’s unimportant: leave what’s true. INNOVATION: Challenge with integrity. Stretch without breaking. Look inward, look ahead, and push beyond what’s possible. DESIGN: Big ideas require fearless expression to move from inkling to impact. When visions are powerfully realized, brilliant things happen. EXPERIENCE: The power of a space, physical or digital, goes beyond the eye. It’s a world you and I breathe in, touch, click, and feel all around. ACTIVATION: There’s the idea, and there’s how it exists in the world—on screens, on shelves, in 360, living, breathing color. I am passionate in developing creative vision and strategic plans to meet marketing, merchandising, financial, and brand's growth objectives Design is my passion. I enjoy every part of my work.