Irene Deem Creative Services

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Introduction: I am a strong stylist and do very original work. I strive to make my customer's brand stand out on the shelf, or on the internet or wherever it is competing. My dipping oil customer, for example, took his new product line to a food show in southern California and said he was told he had the best labeling. I was very proud to hear that. My other client has an architectural moulding company and told he loved his new website so much he was hugging his monitor! I also try very hard to ensure my customers get a good return on their investment, that the design really works for them. If it doesn't, I fix it. I love success! I love helping people fulfill their dreams. I am very enthusiastic about new technologies and discovering the best ways to use them for various industries. I am also very keen on working for non profits and recently donated services to rescue starved horses, using Google ads. We had a tremendous success, with 67,000 hits in one week and got on the local TV station, resulting in new homes for the abused animals. It was a very rewarding experience!

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1 employee

28 years in business

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20 photos

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FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
My basic fee is $65.00 hourly. The customer should understand in photography there is about 2 hours of post production time for every hour of photography shot. So the photography fee is always an estimated fee based on the size of the job, the need for a studio or special equipment, models, etc. I do offer package deals where a small business can get the website, product photography and print collateral for a package price, but again, it depends on the size of the product line and the kind of website they need. If I have to hire a developer for a database driven site, that is very different than a more simple site without a database. Most of my small businesses use PayPal and a simple turnkey site, coming in under $1000.00.
What education and/or training do you have that relates to your work?
Absolutely. I subscribe to several online educational services and am expanding my knowledge of programing to include PHP. The line between the front end and back end of websites is getting more and more blurred and designers have to understand functionality more than before, especially to serve the small business community. And of course SEO and CMS are hot topics that have to be constantly refreshed. Optimizing sites for mobile phone use is also a topic I constantly track and am able to help my customers make decisions on what changes they need. As I take these courses I am also able to analyze the learning modalities that I prefer and how different people learn and read very differently. For example, deciding between reading text or watching a video is offered in most online courses and I have suggested that for some of my clients.
How did you get started doing this type of work?
This is a retirement business for me. I learned my skills in the medical field and I worked on large international medical research projects. I have enjoyed so much using technology and in my retirement get to use my skills in a creative way. People are mistaken when they think advertising is about fooling people with smoke and mirrors. The exact opposite is true, the closer the the customer's expectation matches the customer's experience, the more likely that customer will repeat a purchase. So there is no benefit to fooling people - today's consumers especially are just too sharp!