FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
My pricing system isn't complicated in any way. Most of my services can be scaled to accommodate the marketing and advertising budgets of the business. As a comparison: our services routinely produce 6 - 7 times the results of yellow page advertising - for the same costs. I always suggest to business owners that they consider how much a customer is worth to them. And then, use that figure to determine how many new customers and leads they want from their online marketing. Then compare how much it is worth it to them to get each new customer (for life) to how much they are willing to pay me to help them get those results.
- How did you get started doing this type of work?
I'm a photographer with a passion for photography. So, I built photography websites to display and to sell my work. I would go to businesses and offer to take pictures for their advertising. But, none of the businesses were interested. Most of them complained how bad and slow business was. As I would talk with some of them, I would mention my photography websites - which were ranked very high on Google and all of the large search engines. They then began to offer to pay me to make their websites highly ranked on Google. After awhile, I became better known as a very good marketer that "produces results." So, a business was born!
- What types of customers have you worked with?
So far, my most common types of jobs have been "correction" jobs - fixing earlier website mistakes; rebuilding websites; fixing incomplete websites, etc. Most mistakes that I'm paid to fix can be completely avoided if the business owner determines what results are wanted from a website. Leaving it up to the person that is building the website isn't always the best idea. They may be able to build a great looking website. But, most people that build websites do not know how to make them effective. They don't know and the business owners that hire them don't know that they don't know. Too often, these are the types of jobs I have.