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College Admission Success Team, 1-on-1 Coaching

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About
Hi, I'm Rand Sherman. For the past 35+ years, I've run a pretty successful college admissions academy, offering 1-on-1, personalized coaching for students & parents mostly targeting Tier-1 and specialty schools. 90%+ of my students get into one or more of their top three schools, often their #1. Please see recent Thumbtack reviews from parents & students; I'm happy to connect you with prior families. I only work with a limited number of students each year (9th thru 12th, transfers), so each applicant can receive my maximum, personal attention to work towards getting into schools of choice. I've been involved in college admissions ever since working in the Brown Admissions Office for all four years attending Brown (nicknamed "Junior" by Admission Officers (AOs) for "Jr. AO"). I know the inside Admissions game, what AOs like to read about and see in candidates, and I consult with life-long AO friends. Continuing to help students ever since Brown, I'm not a big corporate Admissions operation, providing limited, scheduled times. I treat & care for my students as if they're my own children (who got into their #1 schools), while working closely with parents. I'm always available, working 1-on-1, on each step in the often overwhelming admission process, from the beginning, while building essays-stand-out activities-volunteering, through until college decisions. I also built and ran for 12 years the Brown Alumni Assoc. of SoCal (its largest), interviewing & vetting for Admissions, arranging alumni volunteer "interviews," representing Brown at school functions, etc. I've coached/mentored 1,000+ students and their families across the U.S. & worldwide (18 states, Canada, China, India, Korea, Egypt, Singapore, Sri Lanka, UK, others). Please see recent college acceptances below. While my business & legal career experience has focused on media companies & tech start-ups (which I use to help students "build" important extracurricular & volunteer activities), guiding students and parents through today's complicated admissions process is my true labor of love. I get to know my students very well, working closely like teammates. Unfortunately, these competitive days, having a high GPA & SAT/ACT scores is usually just a starting point. Together, with parents' input too, we'll: (i) Research schools, organizing students & exploring what they like about each school beyond being a "brand" name; (ii) Write killer applications and "WOW" essays that grab AOs' attention by presenting personal anecdotes, insights & experiences that AOs value (my specialty); and, (iii) "Market" their candidacy to AOs, using my proven "new news" system to STAND-OUT from other students, increasing chances to "get in" to desired, competitive schools. I also try to keep things light, have some laughs together; between regular school & activities and the Admissions mountain landing on them, students have enough stress! BONUS: I stand in the parents' shoes, as a "buffer" who gives similar advice and orders you'd give (eg, "Start writing your essays!"), but students will listen, avoiding typical parent-child "stress" and fights (which I had with my own kids!). I enjoy having a complimentary Zoom session with the whole family at first, to ask me questions, discuss your goals, concerns, etc. For more information, please see my Thumbtack parent/student reviews. I'm happy to connect you with prior families. I look forward to working together to build impactful applications & essays, so your child stands out & gets in to schools of choice. Best wishes, Rand Sherman ------------------------------------------------------------------- RECENT ACCEPTANCES of students I've coached: Brown, Columbia, Cornell, Harvard, Princeton, UPenn, Caltech, Rice, Johns Hopkins, NYU, U of: Chicago/Michigan/VA/FL/WA, Vanderbilt, Carnegie Mellon, Washington U, Univ.SoCal, Georgetown, UT-Austin, Duke, GA-Tech, Emory, UNC, Purdue & UI-UC (CS & Engin'g), U.Miami Claremont Colleges: Pomona/Claremont-McKenna/Pitzer/Scripps. UCs: Berkeley, UCLA, S.Diego, Irvine, S. Barbara, Davis, Riverside. Tufts, Boston U, , Boston College, Northeastern, Wesleyan, Lehigh, Colby, UMass-Amherst, Tulane, Case-Western, U of: Wisconsin/CO-Boulder/Indiana/Pittsburgh/Rochester/Toronto, Penn St, Ohio St, VA Tech, TX A&M, Rutgers, Villanova, NJIT, U of S.Carolina, FSU, Clement, RIT, Syracuse U/Newhouse, Chapman, LMU, Spelman, Emerson, Ithaca, Fairfield U, Augusta 8yr Medical, others. RECENT EXTRACURRICULARS & VOLUNTEERING. I help students build/run volunteering & valued extracurriculars that impress AOs. Top applicants need these to “standout” in-school & outside activities & volunteering that Admission Officers (AOs) value. SOME EXAMPLES: • Now a Berkeley freshman (met him in 10th), had a business passion. Helped build a non-profit 501(c)3 finance literacy in-person & online educational service for US teens & worldwide. • A first-choice, Johns Hopkins freshman (met in 9th-grade), helped him build/run a 501(c)3 free online coding & math service for 5th-12th & build a computer center in Sri Lanka for underserved children. • 2 brothers, engineers-robotics competitors. One a college senior, applying for his CS-Engineering Masters, got into Johns Hopkins/Cornell/Rice/Michigan. His HS senior bro got into UMich/ Purdue/GA-Tech/U of Toronto, w/scholarships. I had their essays stress family, entrepreneurship, providing robotics to kids-without-access, to distinguish them from other STEM students. Guided their expanding their robotics school & competitions to US students and worldwide.
Overview

Hired 15 times

Serves Los Angeles, CA

Background checked

3 employees

37 years in business

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High school Freshman

High school Sophomore

High school Junior

High school Senior

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My customers travel to me

I travel to my customers

I work remotely (phone or internet)

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Customers rated this pro highly for work quality, professionalism, and value.

Exceptional 5.0

21 reviews

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pro avatar
Krishna K.

Jun 28, 2025

Hired on Thumbtack

Details: Writing essays • Selecting colleges • Completing applications • High school Junior • Cadence recommended by professional • Remotely (phone or internet)

College Admissions Counseling
pro avatar
Jaber N.

Feb 6, 2026

Randy Sherman was an absolute game-changer for our family. He worked closely with my son for three years, and I honestly can’t imagine going through the college process without him. Randy knows what he’s doing, but what makes him different is how personally invested he gets in the student. He took the time to really understand my son, his strengths, his personality, what motivated him and he helped him build a clear, confident path from early planning all the way to the final applications. This process can be stressful for any teenager (and parents too), but Randy somehow manages to keep things organized and on track without making it feel overwhelming. He’s super professional, reliable, and detail-oriented, but he’s also genuinely fun to work with. He has a great way of keeping the mood light when things feel intense, which made a huge difference over the years. In the end, my son made it to his dream school, and we’re incredibly grateful for Randy’s guidance and support throughout the journey. If you’re looking for a college advisor who is knowledgeable, honest, and truly cares about your kid’s success, I can’t recommend Randy enough.
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Yinqi C.

Jan 23, 2026

I had an outstanding experience working with Randy. He is one of the most responsible, thoughtful, and genuinely dedicated mentors I have ever met. Throughout the entire process, he worked closely with me one-on-one, patiently reviewing my materials line by line and offering detailed, constructive feedback. What really stood out was how much he truly cared about his students. He was never treating this as just a job. I have interacted with many consultants and advisors who approach college admissions in a formulaic or perfunctory way, but Randy was completely different. He took the time to understand my goals, my strengths, and my concerns, and tailored his guidance accordingly. Our sessions often felt like meaningful conversations with a trusted friend. Beyond his professionalism and expertise, Randy is also incredibly personable and has a great sense of humor, which made a stressful process far more manageable and even enjoyable. Without his guidance, I would not have come this far in my academic journey. I am deeply grateful for his support and would highly recommend him to any student looking for thoughtful, committed, and honest guidance.
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Gary M.

Apr 27, 2024

Hired on Thumbtack

Details: Completing applications • Writing essays • Selecting colleges • High school Senior • Once a week • At the pro’s location • My home, venue, etc. • Remotely (phone or internet)

College Admissions Counseling
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Khaja N.

Apr 27, 2022

Hired on Thumbtack

I am glad we found Rand and he was instrumental in guiding my daughter through the whole admission process. My daughter has acceptance from three UCs and honestly, we had no clue when we started. Rand is an expert on college consulting and he has an amazing art of essays and helped pick the right college. More than anything he's so passionate about counseling, that there is no way to pay back on hours and hours spent getting the essays and application right. We look up to Rand and he guided my daughter as his own.

Details: Writing essays • Selecting colleges • Completing applications • High school Senior • More than once a week • My home, venue, etc. • Remotely (phone or internet)

College Admissions Counseling
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Randall Sherman

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