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22 years in business
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- What should the customer know about your pricing (e.g., discounts, fees)?
We typically bill by the project not by the hour. Prices range depending upon the scope of the project.
- What is your typical process for working with a new customer?
Our Brand Development Methodology We apply a proven brand definition methodology to build a unique, compelling brand for your organization. Phase I: Facilitate Brand Workshop We meet with you and selected internal stakeholders to come to an understanding on what your brand is and also to learn more about your organization. This facilitated session helps identify your key target audiences, perceptions of current brand name and identity, current market position, customer decision-making factors and more. At the end of this session, we will have collected key internal perceptions that will shape your brand identity and will create a summary report of our findings for you. Phase II: Perform Market Research After securing your insight, we validate your brand perceptions via market research. We gain input from your customers either via a widely distributed survey and/or one-on-one interviews and compile results into a report for your review. We also evaluate key competitors brand positioning to ensure your brand platform is distinctive. Phase III: Develop Alternative Creative Approaches Once internal and external research is complete, we summarize our findings in a creative brief for your approval. When finalized, our creative design and messaging teams go to work. We prepare a minimum of two different creative directions for you to evaluate including theming, messaging, color schemes, imagery, photography, etc. We deliver these approaches for your review. If desired, we can conduct a second survey to market-test the various creative approaches to secure external perspective and present results to you. Whichever path you choose you are the final decision-maker in choosing the messaging and visual identity that is right for your company. Phase IV: Implement On-Brand Marketing Communications After youve selected your creative direction, we deliver a brand visual identity and messaging guide to facilitate brand roll-out in all your communications materials. We can collaborate with you to prioritize implementation of your brand in your corporate communications, deliver brand-compliant designs for various vehicles or take on creation of any or all of your communications materials.
- What education and/or training do you have that relates to your work?
I graduated from Pratt Institute in NYC (The oldest design school in the US) with a BFA degree in Visual Communication Design. Allen Breiter is a Persuasion Specialist - someone who shifts his audiences behavior with words and visuals. Believe it or not, there is a science to persuasion and Allen Breiter should know. Renowned for visionary branding and cutting edge presentations, Allen has been designing for the digital and print world for more than 25 years, and has commanded his own 16 person design firm Breitercreative for over 18 years. Currently, hes working as the Founder and CEO of Pitchpoint, a leading Presentation Design Agency that synthesizes the crucial ingredients of story, design, and oration to create powerful presentations. All companies, whether emerging or established, need to make a case for their existence. Who are they? Why are they here? What do they bring to planet Earth? Many companies struggle with these questions, and many both Startups and Fortune 500 Companies alike - have turned to Allen Breiter for guidance and answers. Your story is who you are, and your success depends on telling it right. It's not just presenting with word or visuals, it is about relating through story and emotion. That is also what sets you apart.