- What types of customers have you worked with?
Most clients who come to me want social media but are not technically savvy, are too busy to get it started and overwhelmed by the process. They are unsure how to use Twitter, Facebook Page, Linkedin, Pinterest, and Video. If they have social profiles set up, I do the following: - assess and make recommendations to improve their online presence by optimizing it with keyword descriptions - I create a blueprint/roadmap of the foundation set up, such as consistent branded pages (Twitter, Facebook Page Timeline, LinkedIn Company page banner, etc.); - submit their social profiles to online directories so they can get found as well as seek, find and follow people - Kickstart their social media presence with content publishing from various resources (blogs, articles) - Educate and Train on each channel, social media dashboard, and offer visual examples of how to engage on each channel, what tools to use each week for analytics, content curation, and how to measure their results - Help set up a Wordpress website or blog and train on how to write a blog, upload a video and/or photo, how to maintain it. - Create local presence if their business is a public entity like a restaurant, spa, doctors office; if you're a professional, I will offer ideas and suggestions for blogging, video, and syndication to sites where your content gets seen by a number of people If you are someone who is rather new to social media: I set up optimized profiles I add (integrate) your profiles to a social media management dashboard I teach you the in's and out's of Twitter, Facebook, LinkedIn, Pinterest, Video etc. What to do , What NOT to do, How to find great content and publish it to your social sites; how to create awareness to your profiles thru engagement activities I will give you a social media booklet containing all your account info, how they are integrated with tools, a list of tools to use for each channel and a spreadsheet outlining what to do daily, weekly, and monthly. I offer comprehensive overview of the social media and online marketing landscape, how to build a platform that supports your goals and objectives, that is an extension of you, your brand/products/services. I am also an advisor and idea generator helping you come up with content, videos, audio; become a speaker, and how to stand out online. I do more, but you have to talk to me and let me give you an educational presentation that will WOW you and inspire you!
- What advice would you give a customer looking to hire a provider in your area of work?
It's important to be clear about why you want to use social media, so to better support a person I typically ask these questions to give me insight into your goals, objectives, issues. When we get on a call, I will be able to provide you concrete solutions, strategies, tactics, and how we can work together to achieve your business goals. 1. What is your core business objective for utilizing Social Media? 2. What is your core business objective for utilizing Social Media? 3. Current Competitors -Who is currently competing in this space? * What types of Internet Marketing activities are you currently engaged in? * For example: -Pay Per Click Marketing (Google Adwords) -SEO (Keyword research/Website Optimization) -Lead Generation -Email Marketing (List Building) -Affiliate Marketing -Web Analytics & Tracking (Google Analytics) 4. What other online activities do you think you should be engaged in ? 5. What are your expected business outcomes for using Social Media? What metrics will you use to evaluate your progress ? (i.e. more subscriptions, clients, etc.) 6. Who is your Primary target audience? Secondary audience? * 7. Describe the needs and interests of your audience. 8. What target keywords are you optimizing for right now? 9. What ways do you envision yourself building community and trust with your audience? * 10. What types of Social Media channels does your audience currently assess? (i.e. Social Technographics Ladder) SOCIAL MEDIA INVOLVEMENT & PROGRAM 11. What current Social Media channels are you participating in? for example are you on: Twitter FaceBook Linkedin FriendFeed Pinterest Blog Podcasting Online Video Web TV Social Media Content Hub (Squidoo, Hubpages Wikis Niche Forums & Social Networks (list them below) 12. What Social Media activities are going well? Not well? * 13. How are you currently measuring your Social Media progress? 14. What Social Media Channels would you like to develop? 15. What Social Media Channels require additional support? 16. What role or level of involvement are you looking for in an Internet Marketing & Social Media Marketing Consultant? i.e. -Article Marketing (directory profile build and submissions) -Press Release Mmgt & Submissions -Video Marketing (profile build and submissions) -Location Based Marketing & Strategy -Location Based Training/Coaching -Staff Social Media Training/Coaching -Strategy Consultant -Coach -Company Representative -Social Media Coordinator -Social Media Technician (Set up accounts) -Set up Social Media Time Management tools -Just want you to show me the ropes (Consultation/Training) 17. What is your budget ? Keep in mind, there is a one time set up fee, then there is a fee for training, fee for day to day management and maintenance.