What advice would you give a customer looking to hire a provider in your area of work?
The advice I would give would be first to asses your budget and goals so you are more prepared for a consultation. Then see if the company you're talking with is ranking in the search engines for "their" industry search terms. ie sacramento seo company, etc. Then check to see if they have results from other clients they have worked with as well as testimonials and reviews.The next step would be to talk with them and see what kind of questions they ask and if there is a connection. A proper consultation should be about you, your business, and the goals you want to achieve not about how great they are.