Robert Yang - Digital Marketing Strategist

Introduction: Through all my efforts I draw connections between activities and actions. I study large sets of data that translate to next steps to safely scale tests, campaigns and accounts. As a marketer I have no problem accessing enterprise data warehouses to gain the right intel for the programs I manage. In order to succeed in the digital space for marketing, one needs to be creative and a good experimenter. What I like most is creating successful campaigns through research: looking at demographics through Facebook audience reports, or examining back end data to understand KPIs that drive user behavior with the business, and testing messaging with every opportunity I have.