Robert Yang - Digital Marketing Strategist
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Introduction
Through all my efforts I draw connections between activities and actions. I study large sets of data that translate to next steps to safely scale tests, campaigns and accounts. As a marketer I have no problem accessing enterprise data warehouses to gain the right intel for the programs I manage.
In order to succeed in the digital space for marketing, one needs to be creative and a good experimenter. What I like most is creating successful campaigns through research: looking at demographics through Facebook audience reports, or examining back end data to understand KPIs that drive user behavior with the business, and testing messaging with every opportunity I have.
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Services offered
Industry
Sales & marketing
Healthcare
Technology / IT
Manufacturing
Business size
Small (fewer than 10 employees)
Medium (10-50 employees)
Large (more than 50 employees)
Business stage
Startup (less than 2 years)
Mid-stage (2-5 years)
Established (5 years and more)