I work backwards from a customers budget and tell them what I can realistically provide for what they want to spend. I am reasonably priced, work hard and believe that good work pays off.
Get to know them as much as possible to accommodate to their lifestyle. Value engineering which is designing the project based on the budget and setting realistic goals. Make sure to go through everything they should expect during the process of the project so that no unwanted outcomes or surprises happen.
Over 10 years in the industry, and 3 years as a contractor