What should the customer know about your pricing (e.g., discounts, fees)?
I do not have a fixed fee for my work. The fee I charge is based on how easy it will be to optimize the website and how the client feels about doing what is necessary to maintain the top rated position in Google. So the fee will be disclosed after an evaluation of the client's needs. No fee is charged for simply looking at the website in question to determine suitability of my services.
Describe a recent project you are fond of. How long did it take?
I am proud of the fact that - so far - I have been 100% successful with no negative feedback from my clients.