FAQs
- What types of customers have you worked with?
Develop and implement creative and highly measurable social media campaigns that will positively impact our clients brands on Facebook, Twitter, Pinterest, Foursquare, LinkedIn, and YouTube. Experience with social media management tools such as Facebook Insights, TweetDeck, Hootsuite, Sprout Social, and Radian6 and utilizing them to clearly analyze and assess the effectiveness of social media campaigns.
- What advice would you give a customer looking to hire a provider in your area of work?
It always cracks me up to see so-called social media marketers who dont personally use various channels. Sure seems like everyone uses Facebook these days so start with that. Ask the community managers to accept your friendship, and have a look at how this person, ostensibly the community manager whos going to manage YOUR social media profiles and handles him or herself. Check for tone, literacy, and sensitivity as to the actual usages. Then check other channels. Does the potential community manager spam Twitter? What about the ratio of followers to followed? Does the CM have a history of testing emergent channels like Pinterest or is he/she a classic blogging monster with deep StumbleUpon history? Ask yourself, are these really the people I want in charge of my social media reputation or training my staff in how to handle ourselves in social. Know this: Ive never met a truly great social media community manager who did not totally use the tools personally and has been for years in various channels.