Integrated Communications Management

Introduction: ICM brings together strategists, creatives and project managers in a unique corporate marketing partnership with your team to: - Define and articulate your product's or service's uniqueness - Create an inspiring identity -- from names and graphics to websites and Internet marketing -- creating your brand and supporting your perceived value - Bring your brand to life with key buying decision makers and influencers through integrated marketing communications programs - Manage your brand with constant evaluations to refine positions and increase perceived value in the market