We lead our projects personally, with an experienced team of engaged and dedicated people who do not impose what we know on our clients, or make assumptions. We listen and immerse ourselves in brands and situations, and pursue the right questions so we may understand firsthand the forces at play internally and externally. Our objective is to uncover and share truths and insights we can use to empower our clients to maintain and grow brand and marketing functions, not leave them beholden to us. As such, we provide tools, training and resources our clients can own and intelligently use. For example, we deliver a brand platform to our clients as a secure online resource center we call Styleguide, not just a pretty brand book with a PDF and folder full of electronic files. For an example of how we do this, check out styleguide.industrialbrand.com (Username: admin Password: admin). We know that although our clients often wish to maintain an ongoing and longterm relationship, if we've done our job right, moving a corporate brand positively forward should be able to happen with or without us.