Pythia LLC Marketing Strategy Consulting

Introduction: Pythia Marketing Strategy Consulting is led by Karen Hatfield, a passionate, seasoned marketing professional with over 25 years of experience. Karen has helped businesses large and small achieve business success, from promoting a small nonprofit organization to managing a $500M multinational brand. She has developed and implemented creative and effective strategies for brand development, competitive positioning, pricing, ecommerce, and integrated multi-channel marketing. Her positive leadership style and teaching approach integrates well into many company cultures. She encourages consistency over time, collaboration across functional groups, and development of team members. Specialties: Brand positioning, competitive strategy, pricing, antidumping, customer insight development, market analysis, strategies for growth and expanding into new markets, innovation process, product pipeline management, integrated marketing plans, social media marketing. I love working with business owners to help them figure out the best ways to grow their business, whether that's through product innovation, new market expansion, or just getting more customers in the door. I am motivated by the passion that business owners have for what they do, and enjoy drawing from experiences across different industries to craft a solution unique to a given business challenge.