What should the customer know about your pricing (e.g., discounts, fees)?
My pricing is primarily based on my hourly rate of $70.00, plus materials. After years of working this way, I am able to gauge pretty accurately the time that a given job will take. If it is open ended, I bill on an hourly basis.
What education and/or training do you have that relates to your work?
Yes, I continue to take classes, lead workshops, interface with other artists on a regular basis and show my work at every opportunity. All those efforts keep me involved, informed, stimulated and up to date on new techniques and trends.
How did you get started doing this type of work?
Since the age of 5 I can remember spending hours and hours with rolls of paper my engineer father brought home from his office. We lived in a railroad style Chicago apartment with a long hallway and I would draw all of my stories on that roll until it was used up
not many dolls or toys for me, just paper, paint and pencil and I was a happy little person. It was clear to everyone that art was going to be my life's work and to be honest, I never seriously considered anything else. Getting into the judaic aspect was a hook for me. After art school, I looked for a specialty niche where I could develop my skills and shine. Being an avid reader and literate in the writing and reading of hebrew, I discovered a passion for the Jewish art of paper cutting. I also developed a fascination for illuminations and texts on parchment which led me in the direction of many text based artworks. After years of hand cutting, I invested in a laser machine and began to experiment with all sorts of applications which that enabled. I continue to be fascinated with the results of those intricate cuttings and have also been hand cutting larger scale works out of tyvek and paper. Color and paint have also been in the mix and gilding with precious metals has added a special aspect to much of my work.
What types of customers have you worked with?
Most commonly I am commissioned to create Jewish wedding contracts, invitation packages and institutional awards and donor recognition projects. I am looking to expand to working with other sorts of businesses and individuals as well.
Describe a recent project you are fond of. How long did it take?
I recently designed a custom Bar Mitzvah invitation for the son of a Rabbi in Brooklyn who approached me very late in the game. With my ability to communicate his options to him in a timely fashion combined with his no nonsense decision making, I was able to deliver a gorgeous package to him on schedule. He, his wife and their son were extremely pleased with the results and I felt proud to have been able to make it happen for them in such a tight turnaround time.
What advice would you give a customer looking to hire a provider in your area of work?
Communication is key to the success of any job. The more you can articulate to me what it is you want, the better I am able to fulfill your needs. Also, don't be afraid to take a chance!
What questions should customers think through before talking to professionals about their project?
I wish my prospective customers could look beyond the niche in which my work has evolved (primarily Judaic in nature) and see that I am capable and interested in doing work of all types. Since much of my portfolio is Judaic in nature, people who are not looking specifically for judaic art can sometimes discount me as the artist for their project.