FAQs
- What education and/or training do you have that relates to your work?
I have a master's degree in Mass Communications from Murray State University - one of the top journalism & mass communications departments in the country. I have a bachelor's degree in Advertising from the University of Florida, and am heavily involved in faculty development projects as part of my career as a college professor.
- What questions should customers think through before talking to professionals about their project?
The Reality of Social Media Marketing Many people today lack understanding of social media's tools and channels. Just as soon as the world embraced MySpace, Facebook came along. Then, well,Twitter came along, and so on and so on. The number one problem for communications professionals is time - finding time to learn, time to plan, time to implement, and time to monitor. There is serious confusion about how to balance the workload and resources. Many struggle just to figure out where social media fits in with existing campaigns, plans and activities. Quickly, in a nutshell, consider a few more points as you contemplate where social media may fit in your plans: Ask yourself: 1) What is the ultimate marketing goal? 2) What are the objectives which will lead you toward that goal? 3) What is your strategy for achieving the objectives? Your answers will give you a starting point. As any marketing "expert" can readily attest, this was the starting point long before social media was a blip on the radar. So, as much as everything has seemingly changed, that's exactly how much sound marketing principles can continue to guide your efforts. Remember, social media isn't really about the technology; it's about what you can do with it. It's about you and it's about the audience.