Q. Describe the most common types of jobs you do for your clients.
A. Logo design, direct mail pieces, newsletters, email marketing, web sites, vector illustration, brochures, and print brokering.
Q. Describe three recent jobs you've completed.
A. Trade Show booth design for Newgrangedesign.com
- Created a new booth graphic for printed circuit board design company, along with business cards and postcards for advertising their services
Full identity for New England Center for Couples and Families including logo, stationery suite, and signage.
Logo design for new invitation line
- completed a trendy custom typographic logo for hip typography based invitation line to be offered at the National Stationery Show
Q. What advice do you have for a customer looking to hire a provider like you?
A. Ask for a quote before starting work, also have content prepared if the project is a mail piece, website, or other marketing piece. The more the designer needs to come back to the client seeking assets for the finished project, the more they have in billable meeting time rather than time spent desiging.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. A designer that knows the printer they're working with is the best type of designer to go with. An established relationship will provide better products and quicker service, especially when there is a tight deadline to meet. A printer might be willing to slip a quick job in for the designer always bringing business to them. They also have an understanding on how to make the process go smoothly.
Q. What questions should a consumer ask to hire the right service professional?
A. Who maintains the rights on the finished product...will all originals be transferred to the client, or will final files remain property of the designer?
Q. Why does your work stand out from others who do what you do?
A. I've been trained as a graphic designer, artist, and illustrator. I bring all of this experience to each project I am working on. An extensive history in production provides an excellent background in making your finished piece look good, as well as gives me the ability to relate with the printers using their language. Finally, many of my clients know I work fast so even though I bill hourly, the project won't be milked for hours.
Q. What do you like most about your job?
A. I love that I get paid to play with crayons all day, more than that I also like solving problems for my clients, and am most pleased when they are receiving fantastic service. When they are happy, I'm happy, and if there is any issues that arise, I will address them and solve them to the quickest of my abilities.
Q. What questions do customers most commonly ask you? What's your answer?
A. Customers are often asking questions about costs and justifying what they are spending on a project. I typically tell them what they are getting is the attention of an individual designer, not something that is crowd-sourced to designers working on spec. You can speak and work directly with me getting changes quickly, also my portfolio of work shows what finished piece will look like in the end. Finally they will be educated in the use of their finished product. Additional costs might include purchasing an image on a stock site or licensing a font for them to legally use it...all this is detailed during the project.
Q. What do you wish customers knew about you or your profession?
A. Logos should almost always be vector images, good design sense is consistent between print and web design, and just because your niece or nephew has a pirated copy of Photoshop doesn't mean they can replace a trained designer.
Q. How did you decide to get in your line of work?
A. I enjoy art, as it's one of the main challenges I had in growing up. Academics came easy, so they were relatively boring, I wanted something different, perhaps daring...a career in art can be a risky proposition...but also one of the most rewarding. After a degree, and some measure of success, I've come to love my career choice.
Q. If you have a complicated pricing system for your service, please give all the details here.
A. Pricing is typically pretty straight forward, and done per project. An estimate on the initial scope is provided, and will detail out how many hours the project will be and how many revisions are allowed under the agreement. Anything beyond the scope of the project might incur additional hours and charges, but this will be discussed before delving further in.
Additional costs incurred might include printing, licensing images and fonts, or hosting for a web site, these are separate from the design fee.
Q. What are you currently working on improving?
A. I am working to learn how to better develop mobile websites, I believe this will be a consistent medium in the future, so I want to provide this service to my clients.