Michele J Martin
Michele J Martin

Michele J Martin

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Introduction: Modern in approach, this innovative and intuitive social media marketing geek loves talking to strangers. She is a foodie, writer, cheesemaker, entrepreneur, collector of Mid-Century wares and furnishings and influential in the realm of #bacon. She is available for short and long-term contracts in Boston or nationwide. In 15 years of marketing, Michele J Martin has curated a diverse set of skills. Her unique method of in-the-trenches ideation has provided out-of-the-box solutions to the many industries she has worked within: tech, architecture, food, agricultural, pet and e-commerce. An early user of social community sites in the 1990s, this marketer based in Boston, Massachusetts began creating content and studying how to best engage and build a community of active listeners before there was a term for it. In the mid 2000s, she founded a sustainably minded pet store with an emphasis on holistic health and North-American-made products. Acting as the company's CMO, her marketing skills were able to attract both local and national attention. Animal Fair Magazine reached out in 2009 and interviewed her on the benefits of real food diets for pets. In 2010, Entrepreneur Magazine named her store's local service business, a canine fitness business with a holistic approach, and one of 2010's Hottest Business Ideas. Upon closing her retail operations, the transition into a social media marketing strategist was a natural one. To learn more, check out her website, or find her on Twitter and Facebook.
Overview

3 employees

14 years in business

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FAQs

  • What types of customers have you worked with?

    Social media audits, strategic planning, personal and corporate branding, custom website design, web content, blog writing, white papers, email newsletters, press releases, media kits, social media builds, reporting, training.

  • What advice would you give a customer looking to hire a provider in your area of work?

    The biggest challenge for a business entering into social media is the lack of understanding that social media is NOT just tweeting and posting. Social involves marketing strategy, business development, pr, crisis management and powerful community engagement skills. When looking to create or build a social media presence, it is vital that the consultant a business hires understands the industry that business is involved in. My marketing experience spans 15 years & numerous industries. From sustainably minded A&E firms, retail, food production, chefs, gourmet shops, agriculture, to software, innovation technology, healthcare, design and pet care, my knowledge base is deep and wide.