Introduction: As a strategist and analytics specialist, I leverage context, creativity and data science to drive powerful and sustainable solutions for my clients. In particular, I look to help small- to medium-sized businesses and agencies with strategic positioning, branding and cross-channel activation.
My key capabilities include the following:
* Market research and evaluation
* Value proposition strategy
* Media planning and execution
* Analytics (measurement planning, execution and optimization)
* Data modeling
* Digital experience
* Social media