TJ Burke & Associates

Introduction: For both my vocation and my avocation, I write. In my work as a public relations consultant, I write and edit all manner of business communications. I also provide editorial advice and services to individuals, in both their business and their personal writing endeavors. As a freelance writer, I frequently do feature stories and personal profiles. I like to talk to people of all ages and in all lines of work. There’s something to admire, something that simply should be told, about almost everyone. I’ve also been writing about sports and its people for more than 40 years. In several past lives and jobs – as a banker, educational fund raiser, auto industry production analyst, high-tech marketer – I was invariably the one who was asked to “write this up” or “put it into plain English.” I guess I was pretty good at it. I love and respect words. I strive to use words and language wisely and well, and to help others do so. It can be hard. But it’s worth it. Even in this era of instant, online communication, words are our most powerful weapon and sharpest tool. If we write and speak simply and clearly, we’re on the way to success and prosperity. But if we use words poorly or carelessly, we place ourselves and our work at a tremendous and needless disadvantage.