What should the customer know about your pricing (e.g., discounts, fees)?
As a production artist, the rate of $20/hour would include any proofing (typos, grammar, redundancy, spelling, style, pre-flight) and problem solving (finding the best way to present the meat-and-potatoes data).
As a creative, my rate of $45/hour would include layout options, setting and maintaining style, color studies, photography and graphics research.
The billed hours would be rounded down. The rates are negotiable. Material would be extra, such as DVDs, CDs, stock photography, fonts; and I would require pre-approval of these expenses.
Additionally, we can set a project cap. We can estimate total hours of a given project (which would include 3 revisions), then based on my hourly rates establish the cap. I hate to over-charge, so if my actual hours were under my estimate, I would only charge for those hours actually worked. After 3 revisions, the cap would have to be evaluated.
Gas mileage and time spent on the first two face-to-face meetings per project would not be billed.
What education and/or training do you have that relates to your work?
I keep track of the latest developments in software, along with current trends in design.
What types of customers have you worked with?
My projects vary from brochures, posters, price sheets, product sheets, multi-page catalogs, ads, store displays...anything you may see in print.
Describe a recent project you are fond of. How long did it take?
A pro bono flyer cost my client only the price of one stock photograph and a few incidentals, and it looks like a million bucks, thanks to tapping the resources of a gifted writer friend.