What types of customers have you worked with?
Mostly, I provide search engine optimization (SEO) service for service-oriented companies.
However, I also provide search engine marketing (SEM), which is also known as pay per click (PPC) service.
What advice would you give a customer looking to hire a provider in your area of work?
The Ultimate Analyst suggests that each customer understand that marketing is a great idea but is largely an inexact science.
The best marketing plans utilize many different forms of marketing--not just one method. However, because it is inexact, a business should not spend its last dollars on marketing. Marketing needs to be budgeted; otherwise, it is simply gambling.