Semi-retired

Name: Semi-retired
Address: Eden Prairie, MN, 55347

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Introduction

I go far beyond the use of common marketing tools, both traditional and social networking. Rather, I focus on using experiential marketing and disruptive marketing, based on 20 years of working with new and innovative products, to rise above market noise and position yourself as "next generation" with significant competitive advantage that is difficult for others to match. Every job is different. My approach is based on perceptions of what the product or service is and why it is different. I have, for example, completely repositioned a software product, that resukted init being sold to a Japanese firm, by re-engineering only marketing materials and not changing a line of code. It was re-framed into a intuitive paradigm with different value proposition that resulted in a total turn-around. I thrive on new perspectives for new and existing products.

Overview

2 employees

10 years in business

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Sales & marketing

Healthcare

Technology / IT

Manufacturing

FAQs

What education and/or training do you have that relates to your work?
Took courses at Harvard on Negotiating and regularly attend webinars and read white papers that arrive by email or appear on LinkedIn.
How did you get started doing this type of work?
25 years ago I worked with customers that wanted computer solutions without needing to program. As a result I was involved in many, many projects having to do with bringing new and innovative products to market, so I ended up having to deal with challenges unique to that situation. If a product does not have a category name, what do you do? How do you describe it? How do you compare it to the existing solution that is considerably different. This was my training ground.
What types of customers have you worked with?
For each product or servie, I help flush out routes to market, put together plans and use the plan as an iterative process to drive understanding of areas that were cloudy or not considered.

Semi-retired

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