Semi-retired
Semi-retired

Semi-retired

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Industry
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Introduction: I go far beyond the use of common marketing tools, both traditional and social networking. Rather, I focus on using experiential marketing and disruptive marketing, based on 20 years of working with new and innovative products, to rise above market noise and position yourself as "next generation" with significant competitive advantage that is difficult for others to match. Every job is different. My approach is based on perceptions of what the product or service is and why it is different. I have, for example, completely repositioned a software product, that resukted init being sold to a Japanese firm, by re-engineering only marketing materials and not changing a line of code. It was re-framed into a intuitive paradigm with different value proposition that resulted in a total turn-around. I thrive on new perspectives for new and existing products.
Overview

2 employees

9 years in business

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