What is your typical process for working with a new customer?
My typical creative process begins with communicating with you about your marketing and advertising goals, your personal likes and dislikes, deadline and budget. I often send draft via the internet in low resolution pdf or jpg format. this way you can show design options to others and we can begin synergistic process of refining design. The project may be perfect at first draft, but often design is improved by feedback as design evolves. I feel YOU must love the design and be happy with all elements—this is when I have succeeded in helping you succeed.
What education and/or training do you have that relates to your work?
I have a BA in Journalism from the University of Minnesota with an emphasis in Campaign Strategy, Design and Writing. I have owned and operated my design business, Alternative Designs since 1978. My father was a printer and I grew up in his shop. Grandfathers worked in publishing, so I have "ink in my veins" so to speak. I have also taught design part-time at Minneapolis Community Technical College for over twenty years—I enjoy sharing what I have learned and staying up-to-date with software and changing technologies.
Do you have a standard pricing system for your service? If so, please share the details here.
Most jobs are given a minimum-maximum written estimate. Some clients only have a fixed budget and stay within their limits. If job details are less defined or complicated, then work is done at an hourly rate of $60.00 per hour.
How did you get started doing this type of work?
I have always earned my living as an artist. My father taught me to draw on the basement chalkboard at when 3-4 years of age. I entered kindergarten already knowing how to shade a cube or sphere. Then I had wonderful teachers who continued my love of art and design. I had my first art booth at the original Renaissance Fair and continue to sell watercolors and pastels to this day.
What types of customers have you worked with?
I love to use my skills and talents helping non profit organizations and small to mid-sized businesses achieve their goals for promoting ideas, information, sales and branding. I love a challenge, there is no client the same as the next. All my work respects your unique goals or mission.
Describe a recent project you are fond of. How long did it take?
Most recent job was for dentist. One-sided flyer to attract new customers with special offers. This took three hours to write and design their full color, digital and web promotion.
What advice would you give a customer looking to hire a provider in your area of work?
Examine their previous work and evaluate level of skills, variety of work and range of project (small to large), call previous clients or review referrals. Many say they can do the work, but after more than thirty years of design, writing and campaign planning, I can prove I can do your job.
What questions should customers think through before talking to professionals about their project?
I ask clients to gather and show me designs they really like or hate. This short cuts a lot of communication or vocabulary problems. People know what they prefer but often cannot express it easily. It helps me focus in on what you would prefer.