- What should the customer know about your pricing (e.g., discounts, fees)?
Graphic design services are almost always billed at an hourly rate, but that's deceptive because the ultimate cost depends on how quickly and efficiently a designer, and on how many solutions need to be explored to achieve an effective result. An $80-an-hour designer can be more cost effective than a $40-an-hour designer.
- What is your typical process for working with a new customer?
I need to learn about the customer's business, their objectives, the marketplace and the parameters of the project. Everything else is subordinate to that; so I ask a lot of questions to make sure I'm on the same page with them. Once we've defined the project in those terms we have a much better chance of producing a solution that will get the desired results.
- What education and/or training do you have that relates to your work?
I have a B.A. in both visual communications and marketing. I've worked in ad agencies and design studios with clients across a broad spectrum of industries, and have been fortunate in that I've been exposed to so many different design opportunities (branding, print advertising, interactive marketing, vehicle design, signage, collateral marketing materials, etc.). This experience has allowed me to develop a more global view of how each element fits in with, and contributes to marketing goals.