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Heroic Health | Nutrition & Training

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About
Busy parents and professionals hire us when they want to lose 20–40lbs, rebuild strength, and feel confident in their body again — without extreme diets or living in the gym. If you feel like you used to be in better shape, or you know what to do but struggle to stay consistent when life gets busy, you're not alone. Heroic Health exists to help people who carry a lot of responsibility rebuild strength, energy, and confidence for life. We focus on practical systems that fit real life — so you can look better, feel better, and build the strength and discipline to show up fully for your family, career, and everything that depends on you. This isn’t a quick fix. But if you’re willing to put in the work, we’ll show you how to do it the right way. 𝐎𝐮𝐫 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Instead of quick fixes or extreme programs, we focus on three pillars that create lasting results. 𝟏. 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 (𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐨𝐫 𝐋𝐢𝐟𝐞) Most people fail because their nutrition plan doesn't fit real life. Our approach teaches you how to eat in a way that: -Supports fat loss and strength -Works with family meals and busy schedules -Eliminates the guilt cycle of “on track / off track” You’ll learn how to fuel your body properly without feeling restricted, so healthy eating becomes something you can sustain for years—not weeks. 𝟐. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡 & 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 (𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐋𝐢𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐲𝐦) You don't need endless workouts to get in great shape. We design efficient training programs you can do at home or in a simple gym that build: -Strength -Muscle -Conditioning -Longevity Our goal is simple: help you become strong, capable, and athletic for life, not just temporarily “fit.” 𝟑. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 & 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 Most people don’t fail because they lack information. They fail because life gets busy, routines break down, and they don’t know how to adjust. That’s where coaching matters. You’ll receive: -A truly individualized approach -Ongoing accountability -Real guidance when life throws obstacles your way Instead of falling off track, you’ll learn how to adapt, stay consistent, and keep moving forward. 𝐖𝐡𝐚𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐓𝐲𝐩𝐢𝐜𝐚𝐥𝐥𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐈𝐧 𝐎𝐮𝐫 𝟏𝟕 𝐖𝐞𝐞𝐤 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦: -Lose 20–40 pounds of body fat -Build strength and muscle -Improve energy and daily performance -Feel confident in their body again -Develop habits they can sustain long-term Most importantly, they regain the feeling of being in control of their health again. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐓𝐫𝐮𝐬𝐭 𝐇𝐞𝐫𝐨𝐢𝐜 𝐇𝐞𝐚𝐥𝐭𝐡 Our team brings over a decade of coaching experience helping people transform their health and fitness. • Registered Dietitian (RD) • Certified Strength & Conditioning Specialist (CSCS) • Tactical Strength & Conditioning Facilitator (TSAC-F) • Precision Nutrition Level 1 coaches • NASM Certified personal trainers • Advanced degrees in Dietetics and Biomechanics We’ve helped hundreds of clients lose fat, build strength, and create lasting lifestyle change supported by 100+ client reviews, testimonials, and transformation stories. 𝐈𝐟 𝐓𝐡𝐢𝐬 𝐒𝐨𝐮𝐧𝐝𝐬 𝐋𝐢𝐤𝐞 𝐘𝐨𝐮 If you're someone who values a no fluff approach to getting in staying in amazing shape — we’d love to help. Send a message to schedule a complimentary consultation and we’ll talk through your goals, challenges, and whether coaching is the right fit. If it’s a good fit, we’ll walk you through how we can help you move forward. There’s no pressure and no obligation — the goal is simply to see if our coaching is the right fit for you.
Overview

Hired 8 times

Background checked

3 employees

9 years in business

Business hours

This pro hasn't listed their business hours.

Payment methods

This pro accepts payments via Cash, Check, Credit card, PayPal, and Stripe.

Social media

Facebook, Instagram

Services offered
Client age

23 - 30 years old

31 - 40 years old

41 - 50 years old

51 - 60 years old

Current diet or program

Low carbohydrate

High protein

Low fat

No dairy

Work location

I work remotely (phone or internet)

Projects and media
Projects and media
Reviews

Customers rated this pro highly for work quality, professionalism, and responsiveness.

Exceptional 5.0

23 reviews

5

100%

4

0%

3

0%

2

0%

1

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Read reviews that mention:


pro avatar
Jonny A.

Jul 22, 2023

•

Hired on Thumbtack

Matt is extremely knowledgeable and was able to pinpoint some minor issues with my nutrition and training routine that have been holding me back. Also just a super cool dude who is also very professional. Highly recommend!
Nutritionist
pro avatar
Pedro R.

Jan 27, 2020

•

From Google

Four months ago before I turned 40 I decided that I needed to lose some weight and I wanted to get into weight training. I came across Matt Wilbur. We had our first get together and after speaking with him I was hooked. From the coaching, meal planning tips and constantly pushing me to do better, Ive gained overall better eating habits and have a solid workout routine. I went from 230 lbs to 215. I also set a personal goal of being able to bench 225 lbs. Today, I benched 225 lbs, lucky seven. Toughest part for me was the dieting and meal planning, Im still working on it. Ive set a new bench goal of 250. Cant wait to see what else Matt has planned out for me! Matt, thanks for all your help and dedication in helping me out these last 4 months!
pro avatar
Caity H.

Jan 27, 2020

•

From Google

I joined The Fitness Rebellion in the spring of 2019. Most of my life, I was lucky to maintain a petite figure and good metabolism with minimal effort. But things started to change in my late 20s as I found my body was starting to change. Over a 2-year span I experienced a great deal of stress and hardships that contributed to unhealthy habits and a sedentary lifestyle. I used to be someone who cooked clean healthy meals every day, and soon found myself resorting to fast food often 2-3 meals a day. When I stepped on the scale in early 2019 and realized I had gained nearly 30 pounds, I couldnt believe my eyes. My clothes didnt fit, my skin was broken out, my energy levels were shot. I tried fad diets like Keto and cheap PDF workout plans that seemed to be a quick fix, but the results didnt last long and I would spiral downward once again. I took a hard look in the mirror and wasnt happy with myself. At first, I was afraid to start a program with The Fitness Rebellion because I was afraid to fail yet again - but Coach Matt makes it nearly impossible to fail. I worked with trainers on and off in the past (and totally hated it), but never experienced something like this. I get the knowledge, support and accountability I need. Matt actually took the time to really understand me and my goals, and created a plan that was completely custom to me - one that I actually enjoy! We talked about everything from how much I hate the treadmill to what foods I want to eat more/less of. He created a fitness and nutrition plan that accommodated those loves and hates, and I am ecstatic about it! He checks in with me every single day to give me motivation and also gives me a kick in the butt when Im falling short. I left my first day at the gym, feeling out of shape, but thinking to myself I totally loved everything I did today. Other programs I did in the past - I dreaded the workouts and hated the exercises. I have done several phases with The Fitness Rebellion, each time setting new goals for myself. I am still loving the workouts and feeling strong, empowered and hopeful. The meal plans are totally awesome. I never feel hungry or deprived or long for unhealthy foods. I get to enjoy foods I love and that makes all the difference in sticking to it and not falling off the wagon. I can eat bread, enough said! I have received constant compliments on how great I look and I can see my body transforming week by week. All I have to say is, THANK YOU MATT! Thank you for believing in me, taking the time to coach me and guide me, and for helping me find my strength and confidence again. I am forever grateful.
pro avatar
Aaron T.

Jan 27, 2020

•

From Google

pro avatar
Caity H.

May 9, 2019

I joined The Fitness Rebellion in March 2019. Most of my life, I was lucky to maintain a petite figure and good metabolism with minimal effort. But things started to change in my late 20s as I found my body was starting to change.

Over a 2-year span I experienced a great deal of stress and hardships that contributed to unhealthy habits and a sedentary lifestyle. I used to be someone who cooked clean healthy meals every day, and soon found myself resorting to fast food often 2-3 meals a day. When I stepped on the scale in early 2019 and realized I had gained nearly 30 pounds, I couldn’t believe my eyes. My clothes didn’t fit, my skin was broken out, my energy levels were shot.

I tried fad diets like Keto and cheap PDF workout plans that seemed to be a quick fix, but the results didn’t last long and I would spiral downward once again. I took a hard look in the mirror and wasn’t happy with myself.

At first, I was afraid to start a program with The Fitness Rebellion because I was afraid to fail yet again - but Coach Matt makes it nearly impossible to fail. I worked with trainers on and off in the past (and totally hated it), but never experienced something like this. I get the knowledge, support and accountability I need. Matt actually took the time to really understand me and my goals, and created a plan that was completely custom to me - one that I actually enjoy! We talked about everything from how much I hate the treadmill to what foods I want to eat more/less of. He created a fitness and
nutrition plan that accommodated those loves and hates, and I am ecstatic about it! He checks in with me every single day to give me motivation and also gives me a kick in the butt when I’m falling short.

I left my first day at the gym, feeling out of shape, but thinking to myself… I totally loved everything I did today. Other programs I did in the past - I dreaded the workouts and hated the exercises. I’m 7 weeks in with TFB and I am still loving the workouts and feeling strong, empowered and hopeful. The meal plans are totally awesome. I never feel hungry or deprived or long for unhealthy foods. I get to enjoy foods I love and that makes all the difference in sticking to it and not falling off the wagon. I can eat bread, enough said!

I have received constant compliments on how great I look and I can see my body transforming week by week. All I have to say is, THANK YOU MATT! Thank you for believing in me, taking the time to coach me and guide me, and for helping me find my strength and confidence again. I am forever grateful.
Credentials
Background Check

Matthew Wilbur

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