I focus on the detail. If it's a Web Project I am developing for example, the design is only a fraction... Well written content is almost as essential as a well designed Web Site. Call to Actions, Conversions and web traffic are all part of the formula in having a successful web business. I utilize all these tools with all my clients to set them on the right path. So it's not JUST web design. I am very passionate about what I do, and I share that with every project I work on. I appreciate the development and creative process,, but more importantly the RESULTS after a successful online campaign.