FAQs
- What types of customers have you worked with?
We typically do inbound marketing that combines workflow design, content, public relations, social media, and search marketing into integrated marketing campaigns. Matrix Marketing Group offer services to companies with revenues under $20 million and in the following industries: Accountants Architecture and Engineering Building and Construction Computer Hardware and Software Consulting and Professional Services Education Healthcare Legal Services Manufacturing Real Estate Restaurant and Hospitality Technology Until Matrix Marketing Group, no marketing agency had addressed the key issues for a small companies in a holistic, integrated approach. Companys therefore had to call and manage multiple agencies (i.e., marketing agency, ad, Web, social media, and PR firms) in order to receive guidance and support.
- What advice would you give a customer looking to hire a provider in your area of work?
TRUST AND CREDIBILITY The company practices what they preach. The company directly addressed our business' specific goals in the sales process. The company is upfront about what services are kept in-house and what's outsourced. The company keeps up to date with the latest marketing industry news. The company is truly invested in our success, and not just looking for a monthly paycheck. COMPATIBILITY The company's personnel work with are easy to get along with. The company has a culture that complements ours. The company has marketing capabilities that complement ours. PRICING & VALUE The company prices marketing services within our budget. The company's pricing accurately reflects the value we receive. The company offers flexible pricing models: They have pricing for project- and retainer-based services. HOLISTIC APPROACH TO MARKETING (Offers Services to Address All Stages of the Marketing Funnel) The company offers the four core services of inbound marketing: Traffic generation, lead generation, lead nurturing and customer acquisition, and analytics. The company understands both our industry and marketing pain points. The company uses data to inform the ongoing evolution of our marketing strategy. EFFICIENCY AND EFFICACY The turnaround time for services and deliverables is reasonable. The company has a systematic delivery process for completed services, and uses up-to-date project management tools to create efficiencies in production. The company is nimble and action-oriented, and can act fast to leverage real-time marketing opportunities. The company is results-driven; they demonstrate they can constantly test, change, and innovate. COMMUNICATION The company always sets clear expectations and ensures all involved are on the same page at the start of a project. The company has a clear process for updating our team on the progress and timeline of a campaign. At any given time, the company can deliver numbers around our progress toward our established goals. Company's personnel are responsive when we have questions or concerns. EDUCATION The company invests in training our team on software, methodologies, and digital tools to help us help them accomplish desired results. The company understands that education and training allows us to have a more collaborative and successful relationship that's built on trust. ACCOUNTABILITY AND MEASUREMENT The company sets challenging but reasonable goals. The company is focused on measurement, but they don't bombard us with meaningless metrics. The company keeps campaigns oriented around driving bottom-line results.