What is your typical process for working with a new customer?
A phone or live meeting to really understand what you're trying to achieve with the images is a must. What is the desired reaction you want from the viewer of the images? Once we understand this, we can craft the shoot to insure that the images get the response you need.
What education and/or training do you have that relates to your work?
I've been in marketing, advertising, public relations, and professional communications for over 30 years. I've worked for many agencies and have created, shot, designed, and written for many national and international brands.
Do you have a standard pricing system for your service? If so, please share the details here.
Every shoot is quoted custom. That's because every image is different in terms of where it will be displayed, complexity in terms of location, lighting, optional equipment, props, clothing choices or costumes, etc. every effort is made to offer a competitive quote while also keeping in mind the high-value the customer will receive.
How did you get started doing this type of work?
Photography was a hobby that I enjoyed during my personal time when not working as a full-time creative director for advertising and marketing communications agencies. When my fellow creative colleagues begin telling me, "You should be doing this for money!" I started taking them seriously.
What types of customers have you worked with?
Narrative portraiture - including Boudoir photography: No one enjoys a typical sit-n-smile shot. I craft images that attempt to tell a story about you. We'll start with a solid interview session to get you comfortable, a careful discussion about wardrobe and propping, and either create a set, use my studio, or research an evocative location for the image.
"Ride" photography I'm a competitive cyclist. I also ride a Ducati, and was born in horse country. Riding is a freeing, liberating experience, and capturing the power, speed, and flowing quality of bikes, motorcycles, horses, and the people who ride them is a joy.
Editorial and Commercial photography recreating a scene in a journalistic way to advertise a product or service. The image is about showing the product or service in context; what does a life affected by the brand look like? I create that in images.
Describe a recent project you are fond of. How long did it take?
On my portfolio site there is a special project entitled, "Sustainable Resistance." This collection of images was developed for an international photo competition dedicated to the theme of environmental sustainability. The images are wide ranging in scope from agriculture, economics, and even the impact of sustainability on crime rates. Lots of thought and planning went into these images. The entire portfolio took about two weeks to plan, shoot, and retouch. Several of the images were captured using traditional film.
What advice would you give a customer looking to hire a provider in your area of work?
Once you've perused a range of portfolios and found a professional whose style appeals to you, ask yourself if you're open to being surprised. That may sound like unusual advice, however, if you find the work striking, allow that photographer or videographer to have the freedom to reveal a visual side of your brand or your editorial work in a way that could be completely different from what you were expecting.
A visual creator will often see differently than you because he or she is "outside" of the immediate pressures you find yourself in. An excellent visual communicator will work hard to get to know your specific needs and your specific culture what's motivating your customers and potential customers and attempt to create a visual style for you that is compelling for that visual conversation.
What questions should customers think through before talking to professionals about their project?
What media will I employ to share this work? Online only? Printed advertising? Large scale fine art prints?
Am I prepared to make the investment to purchase the rights for these images outright? Or am I comfortable with licensing these images for use in various media?
Commercial photography or fine art photography starts with planning. How much time am I willing to invest in the planning and discovery phases prior to actually scheduling and completing the shoot? Additionally, am I prepared for the additional time and expense of retouching or digital manipulation?