- What questions should customers think through before talking to professionals about their project?
Only the largest CPGs (Consumer Package Goods) can afford IRI/Nielsen data. Fortunately for smaller companies, they can tap into my vast experience so I can guide them through the fog of measurement and analytics. The approach can be accomplished by presenting the level of data that they do have and evaluate from there. If there is a win-win between marketing vehicle vendors and manufacturers, I can help to identify it, and how well it is actually working.