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Introduction: The goal at DCI Consulting LLC is to provide effective solutions designed to boost your business, be it a small or a large organization. You may work at a major CPG and need some validation of projects, or a smaller company that has never had access to the type of data that I've used for years. Maybe you provide services to a manufacturer, but you need someone who has been there and will tailor your efforts to talk about metrics, especially ROI. Whatever your needs, contact me to see if I can design solutions tailored specifically to the needs of your business, in order to ensure you achieve success.
32 years in business
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- What questions should customers think through before talking to professionals about their project?Only the largest CPGs (Consumer Package Goods) can afford IRI/Nielsen data. Fortunately for smaller companies, they can tap into my vast experience so I can guide them through the fog of measurement and analytics. The approach can be accomplished by presenting the level of data that they do have and evaluate from there. If there is a win-win between marketing vehicle vendors and manufacturers, I can help to identify it, and how well it is actually working.