FAQs
- What types of customers have you worked with?
Branding Every company has a brand, not just big companies like Nike, Coke-a-Cola and Target. A brand is your image; it is more than just your logo, symbol or sign. Your brand should have an integrated look and feel in all aspects of your marketing. It identifies your business, its products and/or services, and differentiates you from your competitors. The object is to deliver a message, establish credibility, connect with your customers, motivate the buyer or consumer and create user loyalty. Clover can work with your existing brand to make sure that it is a true and accurate representation of your company and is incorporated throughout all of your marketing material. Of course, if you want an updated look, or even a whole new look, Clover can do that as well. Social Media Marketing We have designed Social Media initiatives for various types of businesses, ranging from small businesses to non-profit organizations. In todays business landscape, anyone who takes their marketing seriously knows that Social Media Marketing is not an option, it is a necessity. As of 2011, close to one billion people hang out on social networks every day. Can you afford to ignore them? After a detailed review of your organization, customers and brand, well create a plan for your social media success. This includes full integration of social media into your existing communication plans, along with the tools to help get you there and achieve maximum business results. We design your profiles on social sites such as your blog, Facebook, Twitter, LinkedIn, Flickr, and Youtube to best appeal to your target audiences and achieve maximum results and sharing. We utilize the best tabs, apps, and backgrounds to meet your needs. Using the targeting capabilities on Facebook, we go well beyond your broad target demo. Through keywords such as interests, job titles and companies, we design, place and manage your social ads, and provide you with in depth reporting so that you can understand the power of targeted messaging. Web Design Your website will utilize the latest technology, be user friendly, maximize search engine rankings, and can be integrated with email and social media outlets. Once we launch your site, we will continue to manage and update the site or give you the tools and training to manage and update it yourself. Print Design Our printed marketing is designed to engage your target audience whether its a brochure, a product catalog or a direct mail piece. All custom designed print work includes a high-resolution, print-ready file, or Clover will have your printing done for you.
- What advice would you give a customer looking to hire a provider in your area of work?
Before you start writing checks to a web design company there are a few questions you should ask. Make sure the answers meet your requirements and you feel good about the company you're hiring. What kind of experience do you have? Find out how long they've been in business how many webpages they've designed and built. Does your company have graphic designers as well as technical people such as programmers? Your page needs to look great, but it also needs to work correctly. Do you keep up-to-date with current programming and software? This industry is in a constant state of change. Does the company keep up with all the current advances? What size projects do you usually work on? Have they done only small webpages or have they worked on large sites with many pages and features. Do you specialize in certain kinds of industries? Some design companies choose to only work with certain types or sizes or companies. What size are the companies you usually work with? If you're a one man business you want a company that understands your needs. A big company may have different types of requirements. Find out if they have experience with a wide range of company sizes. Do you have a process that you and I will go through, step by step, as the project progresses? You want to know that your needs will be the top priority as they plan your site. If they have a clear, organized system they use it will be less confusing for you to understand what will happen and when. How will internet searchers find my webpage? Ask if they understand search engine optimization and how they use it when they set-up your site. Will I be able to process orders online? (if you are selling online) How will the payment system work? Find out which payment processing company they will use. (if you are selling online) Can I sell an ebook and have it automatically delivered? (if you are selling online) Will my page have a way for potential customers to sign up for my mailing list? Building a list is an important feature of any website. Make sure you have a way to capture names and email addresses. Do you require full payment up front or how does the payment schedule work? Will I be able to add content to my page myself and how complicated will it be to do so? Do you test the website on various browsers? Which ones? They need to make sure it loads and navigates in all the popular browsers. Is hosting included? If so, for how long? You need to consider this cost when you're comparing quotes. Do you handle the maintenance of the page? How will you handle problems if they arise? Find out how long you have to check out your page and request changes if there are problems. If you're not happy with the answers your receive, move on to a design company that has the answers and expertise you need.