Ideally

Introduction: Content Strategy We help clients identify what types of content and what kinds of topics would be most effective with their particular audiences, at what points in the sales cycle. We then create a comprehensive plan that combines outbound and inbound strategies to get prospects into the marketing system and the sales pipeline. Brand Messaging We help clients develop concise messages that clearly communicate what problems they solve, who they solve them for, and how they are unique in their markets. Website Content The website is the hub of marketing activities. We craft content that captures the attention of the right people when they arrive at the site and then leads them through the site to ultimately take specific action. Blog Content The blog is where our clients showcase their expertise. We create value-packed posts on a regular schedule to demonstrate that our clients are thought-leaders in their fields. Social Channel Posts We help our clients figure out what social sites their prospects are active on, and then we share updates on the channels that direct readers to valuable articles and resources. E-newsletters Our clients use e-newsletters both to provide value to readers and to communicate how they solve problems like the ones their prospects face. Sales Collateral We develop marketing pieces for our clients to use in sales activities, such as marketing kits, sell sheets, brochures, and presentations. Direct Response Small-batch direct response gets results when done strategically. We help clients create outbound campaigns that speak directly to prospects' top-of-mind concerns and close with powerful calls to easy-next-step actions that get key prospects into the sales pipeline.