Introduction: Our services have included the following:
* CIO Target Audience
* Strategic Intelligence Relationship Marketing
* Customer Advisory Boards
* CXO Think Tanks
* Forums
* Event Execution
* CXO Dinners
Facilitated programs for the Research Board, the National Retail Federation, Evanta, the Technology Business Management Council, Society of Information Managers, Fisher Brown, Ryerson, Leaders Beyond, MIT, as well as at events for celebrities and Young Presidents Organization
B2B TECHNOLOGY MARCOM & CUSTOMER ENGAGEMENT PROFESSIONAL
EXPERIENCE & SKILLS:
Proven ability to build marketing and thought leadership programs that drive awareness and ramp sales within a high growth technology environment
Provided strategic, day-to-day management of marketing efforts (Marcom, product marketing, sales enablement, corporate positioning, market/competitive analysis)
Created an industry leading and differentiated thought leader communication strategy that showcased unique value through PR, influencer relations, keynote speaking events
Worked extremely close with sales to drive content that sustained customer relationships, created meaningful interactions and delivered ongoing value
Worked in tandem with executives in creating messaging that nurtured large, intangible deals (1 million+) with F500 CXO relationships in a long sales cycle (6+ months)
Delivered compelling and micro-segmented content utilized across a variety of channels for each phase of sales and marketing lifecycles
Developed pattern recognition and communication strategy on the who, what, and why of customer decisions & propagated this knowledge throughout the organization, refining the sales approach and influencing the go-to-market strategy
Maintains a virtual rolodex of CXO relationships that support efforts to engage with customers through the creation, rollout and management of advisory boards, councils and thought leadership roundtables
Implemented strategic business frameworks for thought leader activities that made sales team ultra productive, drove leads and supported the pipeline
Demonstrated understanding of the market dynamics, demands and opportunities within space and translated these understandings into a pipeline of R&D and marcom activity
Developed and executed brand campaigns across corporate web, Intranet, tradeshows, industry events, sales materials (talking points), whitepapers, presentations, social channels, recruiting materials, partner materials, and videos
Applied key marketing concepts and operating strategies (SWOT analysis, competitive assessment, qualitative and quantitative research, customer profiling, customer satisfaction)