AMP Creative Industries
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Introduction
I am a hands-on creative director who specializes in the ideation and creation of assets for brands focusing on brand extensions.
From inception, I take a creative brief and break it down into segments, making it efficient to manage effectively from a time and action perspective.
I specialize in trend direction, inclusive of layout of images, color palette, and most importantly, the research that grounds the assets in a narrative story, rooted in play patterns and psychographics. I excel in the creation of the assets such as prints, patterns, graphics, packaging, and illustrations. Lastly, with a background in fashion design, I can apply creative assets to design and trend the right silhouettes.
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