FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
Give me a call and let's have a common sense conversation -- a "lay of the land" discussion that gives you the opportunity to fully represent your situation, what we must accomplish through working together, and by when. It also is important to know if you prefer to move forward virtually (by phone and/or email) or in person, and whether that would be at my office or yours. My services can be provided on a per-hour basis; for a fixed price; or as a combination of the two. The most appropriate structure can be mutually determined.
- Describe a recent project you are fond of. How long did it take?
An established private equity firm called seeking assistance with a medical technology client for which funding had been difficult to find for more than a year. Investment capital was needed to support the clinical trials necessary for product introduction in the U.S. The company had closed its doors once before, was in a precarious start-up / turn-around position under new leadership, and loss of valuable talent was imminent. Following the initial conference call, I suggested a progression of funding structures that could minimize debt and: 1. tap new capital in existing foreign markets to support expanded distribution; 2. expedite entry into a new country where distribution could begin simultaneously; and 3. secure funding based on the validated IP and new revenue streams. Recommendations also included: 4. minimally modifying the product to enable universal compatibility with commonly-used surgical technology; 5. shifting the focus to development and marketing of the software advantage; and 6. leasing vs. giving away the equipment inventoried for running the software. Feedback from the private equity firm: "You understand the potential and investment premise. Your 1-step 2-step strategy really makes sense. Your ideas are really outstanding! Hope we have the opportunity to move this forward together." Feedback from the client: "YES - you 'get it' exactly! We had considered ___ but not ___. Makes sense! We should probably give it a shot -- it's an interesting thought. I like it very much. Send me more information. We'll discuss with the Board of Directors."