shorthousesolutions

Introduction: Our services are designed to support a simple six-step process approach to branding, where sound business thinking and execution drive profitable customer relationships. 1. Conduct market research a) Design research approach b) Conduct surveys and focus groups c) Collect, process, manage, and report statistical data and apply results 2. Define and establish communication metrics a) Define benchmarks b) Define stakeholders and responsibilities through process mapping c) Define customer experience through process mapping 3. Create and cultivate the image/branding message a) Establish goals and strategies b) Assess channels (sales, media, promotion, and publicity) and develop strategies c) Establish message and channel investment and ROI parameters d) Develop graphic design approach and content direction/execution 4. Produce the image/branding message for the marketplace a) Plan, negotiate and execute production of print, radio and television advertising b) Plan, negotiate and execute the production of digital assets (custom or template-based websites/micro sites) c) Plan, negotiate and execute the production and management of social media/blogs 5. Deliver the image/branding message ... to the marketplace a) Plan, execute and manage channel support (sales, media, and promotion) -- reach/frequency metrics b) Plan, execute and manage public relations support -- target audience and media outreach c) Set up response measurement mechanisms d) Plan, execute and manage online search (SEO) and social media outreach strategies ...to the organization and enterprise a) Develop and execute an internal branding campaign (intranet, PowerPoint presentations, PR, seminars, and webinars) b) Develop graphic design approach and content direction/execution c) Assess communication vehicles, develop strategies and execute 6. Analyze the program results and refine the approach a) Measure against metrics b) Set up data tracking mechanism c) Develop internal and external reaction surveys d) Evaluate results and provide recommendations Skill set a) Marketing/Branding Management Specialist b) Art Director and Graphic Artist c) Writer -- creative advertising, business/investor, technical d) PowerPoint presentation specialist Customers love this process-driven approach because it is designed to optimize business opportunities and deliver a measurable return on investment on every project. We offer branding and marketing programs that deliver ROI.