What is your typical process for working with a new customer?
I really like to get to know my customer, their industry and the audience they will communicate their message. I learn the who, what, where, why and how they do business. I also try to distinguish the brand from the competition by asking lots questions regarding perceptions of the existing brand, loyalty, trust and components that make them uniquely different.
What education and/or training do you have that relates to your work?
I have a Bachelor of Fine Arts Degree in Design Communications from Texas Tech University. I am a self taught web and interactive designer with a knowledge of HTML, CSS, Flash, HTML5 and WordPress.
I attend symposiums and workshops on design, advertising, marketing, website design, wordpress development, content marketing, business networking and customer training.
Do you have a standard pricing system for your service? If so, please share the details here.
I am flexible and can work on a per-hour basis, within a set budget or a flat-rate proposal. Most of my customers prefer a flat-rate proposal and are comfortable knowing they will receive an agreed upon list of services and deliverables for a set cost.
How did you get started doing this type of work?
I learned that I could draw and create at a very early age. Students and friends would often ask me to help them design artwork for shirts, logos, illustrations, etc. I have always been involved in some sort of endeavor that involved creating artwork for people and getting satisfaction knowing that it was appreciated and helped fulfill their needs.
What types of customers have you worked with?
Small and medium sized businesses, Property Developers, Tech Startups, Finance, Hotels, Restaurants, Hospitals, Legal Firms and Creative Agencies.
Describe a recent project you are fond of. How long did it take?
I created a new identity for a major hospital and the president of marketing had to convince the CEO and Board of Directors that their new identity would work on brochures, tradeshow displays, billboards, Facebook, YouTube and Twitter.
My solution was to create a sample campaign showing how the new hospital identity and branding would look across these communication channels and reach out to the local community. The campaign ended up being an overwhelming success.
Because the CEO and Board were able to see examples of branding across print, web and social media, they decided to move forward on an advertising budget and deliverables that lead up to the grand opening of the hospital.
What advice would you give a customer looking to hire a provider in your area of work?
Learn as much as you can about your customer, then determine what message you are trying to communicate and how that message can convert leads into results. As a a designer, my goal is to help determine how branding, strategy and creative can help your advertising succeed via the best communication channel. Knowing the audience ensures we achieve quality results and ROI.
What questions should customers think through before talking to professionals about their project?
1. Who is your audience? Young, middle-aged, income level, cultural influences, education level, knowledge of the industry, etc.
2. What is the best way to communicate to your intended audience. It could be a brochure, website, social media, direct mail, email marketing, etc.
3. When do you want to advertise or launch a campaign? Set your calendar that best fits your audience needs which could be seasonal, timed for an event, or a launch campaign.
4. Define a budget and don't be afraid to discuss. As a professional designer, I may be able to offer options that are less expensive than originally estimated.